I craft beautiful experiences, launch stunning brands,
and delight clients with my remarkable
eye for visual and literal design.

Integrity
Foremost

I'm honored to partner with you.
I'll handle your creative project
with care and integrity.

WEB DESIGN

Simplified
User Experience

Content Design. WordPress Theme Configuration. Responsive Design. Content Management. Website Audit. Update/Maintenance. Hosting. SEO. Landing Pages.

WRITING

Focused Messaging

Press Releases. Newsletters. Article Writing. Document Design. Presentations. Web Copy. Blog Posts. Creative Writing.

EDITING

Tighten Up

Proofreading. Line Editing. Copyediting. Developmental Editing. Website Proofreading. Website Copyediting. Website Developmental Editing. Beta Reading. Manuscript Evaluation & Critique.

Instructional
Design

AND DEVELOPMENT

Student Learning Outcomes. Training Guides. Rubrics. Knowledge Assessments. Job Aids. Style Guides. Templates. Camtasia Studio. Articulate. Adobe InDesign.

BONUS!

TRANSLATION

Adhering to
Nuance

English & Spanish (Latin American). Conversational. Grammar. Nuance. Idioms.

GRAPHIC DESIGN

Communicating a
Visual Purpose

Icons. Branding. Social Media Covers. Logos. Presentations. Templates. Letter and Email Headers. Brochures. Email Campaigns. MailChimp. MailerLite.

1

Clean, Cohesive, Minimalist

Case Study

A church needed to refresh their website, and required creative and technical direction as well. I redesigned their entire brand, specifically related to messaging and graphic design. I crafted a user experience that connected the church with prospective visitors while informing the existing congregation about current events and catechisms.

2

Training Intervention Implementation

Case Study

Rolled out first-ever technical training curriculum in an e-learning environment across 3 business units by writing tactical action plans for training needs common across project support teams for a subsidiary to a Fortune 500 enterprise. Designed and developed instructional materials.

3

Precise Word Selection

Case Study

A quarterly magazine required clear editorial direction, specifically related to the work of guest contributors. As part of the editorial team, I improved each submission with careful content and line editing so that every published work communicated its message effectively and edified a global readership.

Who Am I?

LET'S TALK ...

Before launching my creative services, I worked with Fortune 500 companies as a consultant in instructional design and development. Prior to that, I worked as an adjunct in higher education. I have a BA from UCLA and an MFA from Mills College.

I have a passion for web design and have built exquisite, minimalist web sites for churches, colleges, and community leaders.

I write web and print copy and have designed logos and other graphics. I do deep dives in proofreading, copyediting, and developmental editing for small or large projects. My creative writing appears widely in various literary print and online publications.

I’m ready to work closely with you to achieve the right outcome for your creative project. Whether it’s pre-existing or new, let me know what you need and I'll be glad to take a look!

COLLABORATED WITH

DIRECTV / CSUDH / John Deere/
Intercessor Magazine / Pacific Baptist College/
Liberty Life Center / Burning Bush Press

Contact Me

Let's Work Together

I’ll offer direction for your project once we’ve outlined your objectives, and you’ll ultimately decide on the best, most sensible outcome for your project.

Erendira Creative

Web Design/ Instructional Design/
Writing/ Editing

My Promise

I’ll deliver the best result for your project by utilizing the most appropriate tools and methods required.

Get in Touch

hello@erocreative.com