Scope of Work

Copywriting | Copyediting | Adobe InDesign | Instructional Design


DIRECTV (Sales Training)


Specialized in the design and development of instructor-led call center sales training curricula, including quick studies, participant guides, facilitator guides, manuals, style guides, workbooks, leadership playbooks, midterm, and final assessments, and presentations.

Supported DIRECTV’s sales training department as curriculum development consultant. Defined instructional learning outcomes and partnered with communications across 6 lines of businesses.

Template Design

Designed 7 new templates: quick studies, participant guides, facilitator guides, workbooks, leadership playbooks, midterm and final assessments.

Revised Guides

Reviewed, revised and updated 6 Quick Studies; 5 Participant Guides; 2 Leader Guides; 1 Workbook; 1 Midterm; 1 Final; and 1 Leadership Playbook. Developed 3 style guides with screenshots.

Translated English to Spanish

Translated 2 participant guides and 3 module handouts from English to Spanish for the spring and the fall season offers.

Redesigned Curricula

Redesigned 2 modules of the New Hire Sales training curricula using a thematically-based delivery framework.

Authored Quick Studies

Authored one Quick Study on Sales Integrity; co-authored 2 other Quick Studies on Real Call Components and Quality Line Items.

Adopted Adobe In-Design

Increased usage of Adobe InDesign tool for full adoption of all training curriculum design for a 5 person team.

Brand Recognition

Partnered with leadership to ensure enterprise brand was communicated across all sales training curricula.

The first day I started working at DIRECTV in my role as Sales Center Training Manager, I was informed that I would have to learn InDesign. Due to InDesign being considered the most daunting of programs in my previous organization, I immediately felt intimidated by this prospect. While it did take some self-education, there is no way I could have been successful in my initial design projects without Erendira’s patient coaching and the templates she had built from scratch to support the Team. Through her own diligence and self-discipline, Erendira taught herself InDesign and became the guru to support the other Managers and me. Since design is a majority of our work, I will always be indebted to Erendira for the foundation she provided me and her patient mentoring. Not only is Erendira an expert in design, but she is also a consummate professional and team player. She would be an asset to any team.

Jennifer Murrian - Sr Training Manager/ Project Manager
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