Scope of Work

Instructional Design | Adobe InDesign | Copywriting | Copyediting


Specialized in the design and development of instructor-led call center sales training curricula, including quick studies, participant guides, facilitator guides, manuals, style guides, workbooks, leadership playbooks, midterm, and final assessments, and presentations.

Supported DIRECTV’s sales training department as curriculum development consultant. Defined instructional learning outcomes and partnered with communications across 6 lines of businesses.

Revised Guides

Reviewed, revised and updated 6 Quick Studies; 5 Participant Guides; 2 Leader Guides; 1 Workbook; 1 Midterm; 1 Final; and 1 Leadership Playbook. Developed 3 style guides with screenshots.

Redesigned Curricula

Redesigned 2 modules of the New Hire Sales training curricula using a thematically-based delivery framework.

Template Design

Designed 7 new templates: quick studies, participant guides, facilitator guides, workbooks, leadership playbooks, midterm and final assessments.

Authored Quick-Studies

Authored one Quick Study on Sales Integrity; co-authored 2 other Quick Studies on Real Call Components and Quality Line Items.

Translated English to Spanish

Translated 2 participant guides and 3 module handouts from English to Spanish for the spring and the fall season offers.

Adopted Adobe In-Design

Increased usage of Adobe InDesign tool for full adoption of all training curriculum design for a 5 person team.

Brand Recognition

Partnered with leadership to ensure enterprise brand was communicated across all sales training curricula.

Erendira is a skilled and patient course designer, who facilitated the development of an online organizational behavior course. She helped me integrate technology, and identify student learning outcomes, as well as giving me a good sense of how an online course can be successfully developed.

James Katzenstein - Cal State University Dominguez Hills

Erendira has a very strong foundation in course development and a very strong foundation in online communications. She was very effective at helping the faculty to make courses interactive, build courses based on student learning outcomes, use the wide variety of tools available for online teaching. Erendira did an excellent job.

David Hoopes - Cal State University Dominguez Hills

The first day I started working at DIRECTV in my role as Sales Center Training Manager, I was informed that I would have to learn InDesign. Due to InDesign being considered the most daunting of programs in my previous organization, I immediately felt intimidated by this prospect. While it did take some self-education, there is no way I could have been successful in my initial design projects without Erendira’s patient coaching and the templates she had built from scratch to support the Team. Through her own diligence and self-discipline, Erendira taught herself InDesign and became the guru to support the other Managers and me. Since design is a majority of our work, I will always be indebted to Erendira for the foundation she provided me and her patient mentoring. Not only is Erendira an expert in design, but she is also a consummate professional and team player. She would be an asset to any team.

Jennifer Murrian - DIRECTV

Erendira gave me training in teaching and learning with a specific focus on measurable learning outcomes, course design, and evaluation. I found her work superb–the best I received at that particular time.

Nancy Erbe - Cal State University Dominguez Hills

Erendira is a hard-working, detail-oriented individual with significant instructional design expertise. She has an excellent sense of workflow and is quite persistent when bringing a plan to actualization. Erendira has made many important contributions to online learning. She is friendly, honest, and a pleasure to be around. I recommend her without hesitation.

K.D. Borcoman - Cal State University Dominguez Hills

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I’ll offer direction for your project once we’ve outlined your objectives, and you’ll ultimately decide on the best, most sensible vision for your project.

Eréndira Creative

Web Design/ Instructional Design/
Writing/ Editing

My Promise

I’ll deliver the best result for your project by utilizing the most appropriate tools and methods required.

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