John Deere

Scope of Work

Instructional Design | Camtasia | Articulate | Adobe InDesign | SharePoint | Copywriting | Copyediting | Newsletter Marketing


Specialized in the training and organizational development operations as it relates to process improvement and quality. Supported the strategic business objective of aligned high-performance teamwork by delivering training services across business lines. Gathered feature updates to highlight in software process improvement newsletter editions.

Rolled out subsidiary’s first-ever technical training curriculum in an e-learning environment across 3 business units by writing tactical action plans for training needs common across project support teams. Designed and developed instructional materials.

Implemented Training Intervention

Improved course design and delivery of existing training content, enhancing the learning experience via an online training intervention. Fully adopted the enterprise home-grown SCORM compliant LMS by testing the LMS functions and assessing them in light of the subsidiary’s training need.

Tool Acquisition

Evaluated and acquired 3 e-learning software tools for in-house use and marketed awareness of established e-learning libraries and enterprise-wide learning programs.

Course Design & Development

Increased knowledge retention and achieved learning performance objectives by designing and developing one self-paced, interactive e-learning course in collaboration with subject matter experts. Scripted, narrated, and edited voice audio for one e-learning course using Camtasia Studio.

Erendira is a skilled and patient course designer, who facilitated the development of an online organizational behavior course. She helped me integrate technology, and identify student learning outcomes, as well as giving me a good sense of how an online course can be successfully developed.

James Katzenstein - Cal State University Dominguez Hills

Erendira has a very strong foundation in course development and a very strong foundation in online communications. She was very effective at helping the faculty to make courses interactive, build courses based on student learning outcomes, use the wide variety of tools available for online teaching. Erendira did an excellent job.

David Hoopes - Cal State University Dominguez Hills

The first day I started working at DIRECTV in my role as Sales Center Training Manager, I was informed that I would have to learn InDesign. Due to InDesign being considered the most daunting of programs in my previous organization, I immediately felt intimidated by this prospect. While it did take some self-education, there is no way I could have been successful in my initial design projects without Erendira’s patient coaching and the templates she had built from scratch to support the Team. Through her own diligence and self-discipline, Erendira taught herself InDesign and became the guru to support the other Managers and me. Since design is a majority of our work, I will always be indebted to Erendira for the foundation she provided me and her patient mentoring. Not only is Erendira an expert in design, but she is also a consummate professional and team player. She would be an asset to any team.

Jennifer Murrian - DIRECTV

Erendira gave me training in teaching and learning with a specific focus on measurable learning outcomes, course design, and evaluation. I found her work superb–the best I received at that particular time.

Nancy Erbe - Cal State University Dominguez Hills

Erendira is a hard-working, detail-oriented individual with significant instructional design expertise. She has an excellent sense of workflow and is quite persistent when bringing a plan to actualization. Erendira has made many important contributions to online learning. She is friendly, honest, and a pleasure to be around. I recommend her without hesitation.

K.D. Borcoman - Cal State University Dominguez Hills

Contact Me

Let's Work Together

I’ll offer direction for your project once we’ve outlined your objectives, and you’ll ultimately decide on the best, most sensible vision for your project.

Eréndira Creative

Web Design/ Instructional Design/
Writing/ Editing

My Promise

I’ll deliver the best result for your project by utilizing the most appropriate tools and methods required.

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