I provided web design and development until 2020. I offered creative and technical direction for the college website, specifically related to online content and concept generation. I consulted on crafting current and up to date information that connected students and prospective students to the college.
Every season involved a phase of discovery with the client in regards to goals and objectives and what vision the client had for the website.
Together we created a connection with users, relying heavily on still photography and consistent brand recognition which conveyed the messages of the college events. We leveraged the power of emotion through strong copy, use of color, and seasonal graphics.